Since the time it was launched in the year 2009, it has largely replaced the conventional SMS. Owing to the increasing intensity and preference given to Whatsapp by users across the globe, businesses be it small or big, have also started leveraging this application for business interactions. The ease of texting, sharing documents and much more that Whatsapp offers has made individuals and companies prefer it over other applications or even emails.
Further making it totally dedicated for such businesses operating and utilizing the application of business communications, Whatsapp has recently launched Whatsapp Business a new development which we are already in love with.
And not just an update or added features, Whatsapp Business comes as a whole dedicated app for businesses. The company after making its official announcement in September 2017, tested it with companies like MakeMyTrip and BookMyShow. Now the app has been launched and is available for download via Google Play store in India, Italy, Indonesia, UK, US, Mexico. The app is still unavailable for iPhone users and is expected to be available very soon.
The Whatsapp Business App provides all the features available in the Whatsapp Messenger app with added benefits like Displaying your company name, Website, Timings, Address and Location on the map, Email id etc.
Freeing the users from the confusion between personal messages and business messages, the Whatsapp business app is just what small businesses have been looking for. Benefitting the small businesses majorly as SMBs have believed and observed a great spike in their sales and business connections through Whatsapp. The launch of the new app dedicated to business has been very well received by SMBs across the globe and they are more than happy.
We have installed it and set up our business profile on the app, and we love the professional look and details that being displayed.
Business Description & Category
The app allows us to display the Company name, Category, and description, allowing the users to get to know about the company and its services.
The profile display also includes the office address and a location on Google maps which makes locating the company very easy and quick.
Users can also display their working days and timings in their profile just like in a Google business submission. This totally relieves our contacts from the efforts of looking for our timings on our website or contacting us to find out info about our availability.
Email Address & Website
Eliminating the need to Google our details or call us to ask our contact info, the profile allows the users to display their email id and website URL. The inclusion of these details is just what we loved about it.
And here comes the best part. The Business App gives us the benefit of automated messages and quick replies.
Greeting your customers who contact you as soon as they have sent a message, an automated greeting message does the job of wishing them immediately.
Dont keep your customers waiting for your reply and keep them informed about your availability. The automated away message simplifies our life so much. An away message set to be delivered when you are not available, lets your customers know when to get back to you and save their time and gives a nice and professional communication to them.
This has just made our life plain-sailing. The WhatsApp quick replies feature provides businesses with the benefit of saving messages which they want to send to their customers. Not just one, but multiple messages can be saved in the quick replies and sent out as and when required.
Also keeping us informed and updated on the status of the delivered messages, the app provides the statistics of the messages sent, messages read, messages received etc. The statistics let you analyze the utilization and the response rate to the messages being sent.
A great app to start the new year with, the Whatsapp Business will definitely change the way businesses especially small and medium businesses communicate and get conversions.