Whether your business is of a large scale and fully grown or just a startup, SEO plays a crucial role in digital marketing. There are two main pillars upon which most online marketing campaigns are built, among which SEO holds the value of a backbone (the other one is CRO, Conversion Rate Optimization ). One thing that really matters about SEO is that SEO can help your business to establish an online presence and grow organically. In this blog, we look at 10 Reasons Why Your Business Needs SEO To Grow and why SEO is important for business growth, so let’s move to the introduction first
Introduction To SEO
SEO or Search Engine Optimization is a digital marketing strategy that increases organic traffic to your website by establishing and rather improving your online presence in the organic search results. This includes natural or organic results on Google, Bing, Yahoo, and other search engines.
Organic is what most of internet users refer to as ‘free listings. In the SERPS as you do not have to pay Google (or other search engines) to appear there. However, whether your business is B2B, B2C, or an eCommerce website, getting the top position in the SERPs is of course a great achievement.
A better SEO is not simply keyword rankings; it’s also about great user experience, highly relevant content, domain authority and so much more things like them. In the simplest of terms, better SEO improves your visibility online. This means that the more people visit your website, the more traffic is driven, and that maximizes your chances to extend your product or service to a greater number of people.
If a visiting customer types a topic relevant to services or products that your business can provide, don’t you want to be on that first search results page alongside your competitors? If you aren’t in one of those top ten rankings, another business just gained a new customer—or in other sense, you just lost one.
This is the significance of SEO for your business. SEO provides you the power to be the answer to potential customers’ questions. Plus SEO contributes to your authoritative voice in the competition field. And that authority leads to brand trust, which ultimately leads to brand loyalty.
Why SEO Is Good For Business
To the question, of why SEO is good for business, the answer is that SEO not only attracts potential customers but over time it also allows you to deepen your business’s bond with those customers because of the trust you have shown to them.
How does SEO Work?
Generally, the practice of SEO, or Search Engine Optimization, includes implementing different strategies and practices in order to improve where your website ranks in the SERPs. We’ll go across the best practices later in this blog, but let’s start by highlighting the key factors to how SEO works. There are different dimensions of SEO including on-page, off-page, and technical SEO. Let’s discuss them one by one:
Refers to anything on the website of your business such as blogs or articles you’ve published, improvement of your site speed, and the keywords you’re targeting. On-page SEO is the process of optimizing your website to make it more search engine friendly. During this process, a number of methods are put into action including optimizing your title tags, meta descriptions, internal linking, and header tags.
Includes strategies applied outside of your website. In addition, this can include publishing posts on other blogs, social media marketing, and influencer marketing. The important thing to remember is the connection that SEO and social media have for your off-page strategies.
This is associated with the factors such as your core vitals, the building of site maps, using the right URL structure, and developing a mobile-friendly site. In this leg, the web design becomes interconnected with SEO. In order to keep your visitors on your site longer, creating a great user experience on your website is important. Above mentioned all three aspects of your SEO strategy are important. Therefore, proper attention is required as you create your overall strategy. Let us know further about it:
Basic SEO Strategy
A basic strategy is the first step towards a successful SEO. The strategy of a professional SEO service includes the following:
- Keyword research.
- keyword Rankings.
- Content optimization.
- Link building.
Let’s discuss them:
Keyword Research: Keyword research is the process of finding and selecting the keywords that are relevant to your business or website. This research is vital because it gives us the core idea to find out what people are actually searching for when they use search engines like Google.
Keyword Rankings: In this process, the aspects like, using the right keywords in your titles and headings, as well as assuring that your content is high quality and informative, is kept under consideration.
Content Optimization: Content optimization is the process in which it’s assured that your content is relevant to the keywords you have selected.
Link Building: In the process of Link building links are created from other websites back to your own. This is helpful in improving your website’s ranking in search engine results and can also help drive more and more traffic to your website.
In this article, we have covered all the topics related to why SEO is important for your business growth. You now know about SEO and you’re convinced that SEO works very well for different kinds of online businesses. But you may be still wondering why it’s so powerful for businesses to uplift their standard. We are here to ease all your worries. Keep reading, below are:
10 Reasons Why Your Business needs SEO to grow
As mentioned above, SEO will help your website move up the rankings in all search engine results. That is of course one of the biggest reasons why so many companies work on and improve their site’s SEO. The higher they climb in rankings, the more are the chances of web users clicking on their site. A number of researches show that more than 50% of web users will only ever click on the handful of top results. Very few people navigate below from the first page of results to see any of the low-ranked sites. So, if you somehow manage to make a place in the top few results on the first page then you will be able to get a lot more web traffic. The rate of the clicks your website gains versus the number of times that it is seen or checked is the click-through rate (or CTR). Mathematically, this is the number of clicks divided by the number of impressions (in case you have Google Search Console plugged into your site you’ll be able to see this data already calculated for you). But at the end of the day, that isn’t the only reason why you should focus on SEO marketing. Here are 10 Reasons Why Your Business Needs SEO To Grow:
1. Visibility, Rankings, And Brand Recognition
No doubt, your website could be your first point of contact with your online customers, creating an opportunity to generate valuable leads, sales and other important conversions. The search bar has become one of the first boards of call for users looking for information on the internet, and if your online audience can’t find your website, it means your website is buried deep in a search engine’s ranking list where no one is ever going to go, then your website will be losing out. Organic search is widely believed as the primary source of web traffic, and data from Advanced Web Ranking show that the websites ranking first in Google tend to have a CTR of around 30-35% as compared to the average CTR of 1.4% for pages ranking tenth which are still ranking on the first page of Google. With this kind of research, you can see quite clearly the importance of the highest ranking websites on Google over the rest of the competition. With a proper SEO strategy, you can push your website and brand to the front of Google, and you will have a better chance of achieving traffic and conversions through your website.
2. Impressive ROI
SEO can bring a great return on investment if you have a healthy budget and a fluent process. Don’t go after unrealistic expectations. Better is to Budget 6 to 12 months of SEO services, otherwise you are at a risk of losing money, and you’d better use that budget for something else. Paying for SEO services for a short period of time won’t bring you the results you’re expecting and you’d be like throwing money outside the window.
According to BrightEdge, over 40% of revenue is received by organic traffic and you’d better optimize your website to maximize your organic searches. In addition, 18% of local smartphone searches led to a purchase within a day.
An investment in SEO means an investment in your business’ bright future. With the services of SEO, you can bring in about 15 times more clicks than PPC advertising, according to Spyfu. It is a long-term strategy, as already discussed above, and it shouldn’t be considered as an immediate way of generating sales. A long process plan will collect your returns on investment because SEO is an online marketing process with one of the best ROIs.
3. SEO Builds Trust, Credibility, and Authority
SEO builds trust and credibility in different ways, most importantly by establishing the foundation for the brand. SEO helps you present your brand stronger, better, and well-recognized. For all search engines, SEO builds an effective user experience and makes full use of a number of elements in order to establish authority. The Internet has drastically changed considering how the sales process looks like for many businesses.
And that change is the reason that consumers have access to a treasure of helpful resources that can help them learn about their options before they speak with a sales representative. And with SEO, you can participate in that learning process. But that comes true only if you combine your SEO strategies with content marketing. With your informative and valuable content you have the opportunity to build trust and credibility with potential customers in the early phase of research. This all works in a specific way, let’s know:
Firstly, a user finds your site by searching for information related to your industry, services or products and opens one of your resources in the search results. Then, they read and assess that resource. If the resource fascinated the user, he might share it with their friends and subscribe to your email list. Like a mute spectator, that user might return to your site again for many times and read your email content regularly over the next few months without taking action. And if you’re used to the traditional sales process, it can make the user to think twice before choosing you.
But on the other hand, with each piece of your content they read, you’re presenting your brand as a credible, authoritative source of information. Finally, when they are ready to make a decision of purchasing or speaking with a sales representative, they’ll know exactly which company to turn to, and finally, be extremely comfortable doing so after all of the helpful information you’ve already provided for free.
4. The Key To Long-Term Success
In contrast with widespread opinion, SEO is perfectly capable of delivering quick results and can be very effective in the short term. But the thing that differentiates SEO from other digital marketing tactics, it is the long-term success that it brings, and the notable ROI it can achieve in the long term also. Getting started in the earnest can reap cumulative benefits over time. On the brighter side, if the PPC and other digital marketing channels are very effective and quick at driving traffic and conversions but if you turn off the tap, the traffic stops too.
So it’s an all-or-nothing approach as compared to SEO on a lighter note, SEO can be considered as a marketing investment rather than an expense. The optimization you apply to your website will bring your business a huge number of benefits long after you make the update.
By creating effective content, improving the technical stature of the website, optimizing the keywords, and more, you are providing your business with a foundation that, while potentially providing a variety of short-term rankings improvements, more importantly, gives you a stronger base from which to make further improvements and see traffic increase over time.
The effective benefit of SEO is that, after you stop your SEO work, your website has the capability to rank highly on your optimized keywords, although abstaining from SEO activity over a long period of time could see rankings fall as competitors achieve their own ranking improvements from active SEO efforts.
5. SEO Leads To Better User Experience
The many ways you can improve your website and maximize user experience include providing your audience with relevant information, related content (photos or videos) to support text, user-friendly web pages, and a mobile-friendly website configuration.
For example, if you add animation on your page but it’s not yielding a good result, this will lead to an unpleasant user experience. Optimizing animations will be easier to detect by Google for them.
In this way, when the user scrolls down the page and reaches the animated content, they will be able to understand it as it will run smoothly, instead of getting frozen or stuttering. Better user experience results in more clicks, which increases the chances of better brand recall, and higher conversion rates. Both your website visitors and search engines value good UX, and optimizing UX in a better standard will improve your ranking and keep people longer on your pages.
In the middle of 2021, Google added a core web vitals report in the Search Console for website managers to track the page experience on business websites. Continuing this feature in 2022, businesses can easily track and manage advanced page performance, rectify SEO issues and improve how visitors experience their content.
According to the search performance report, which was recently improved, businesses have powerful tools and technologies at their disposal that make them able to take advantage of the benefits of SEO.
6. Grow With Global Search
You are not limited to working on your local SEO only, you can think global also. After the pandemic, eCommerce and online businesses had the chance to extend their audience worldwide. Researchers affiliated with digital marketing issued an estimate that the global SEO services market will reach a value of almost $103. 24 billion in 2025 at a CAGR of 20%.
When you target a niche market, you can expand your target audience, not only in terms of number but also geographically. This means that you can target different countries. Your team can slowly grow your online presence in other countries based on your visitors’ actions using optimization of specific keywords.
7. Cost-Effective SEO
SEO is an affordable and effective way to uplift your business and enlarge your online presence. SEO is cost-effective because competitive companies invest a large sum of money in advertising on paying websites.
No doubt, you can still purchase ad rooms, but if you invest on a tight budget, SEO is a great way to drive relatively more traffic to your platform without costing it directly. The benefit of investing in SEO services is that after you start working with an SEO team you can analyze your customers’ behavior. When you receive more traffic on your site, you can track visitors’ actions and adjust your promotion based on their choices or activities. Secondly, You can also keep an eye on what your competitors are doing, which keywords they are targeting, and what their strategies are like. Also, your team can learn from their achievements and mistakes, which helps to find the right approach for your product. And once your rankings start to go up, you will have a strong audience that will help you increase your brand awareness and stand out from the crowd.
8. SEO Helps You Understand Consumer Choices
SEO helps you understand what is happening in the market like macro market shifts and current consumer choices. By using tools and processes like Search query data, SERP analysis, Analytics data & AI insights, and other data and formats, you can decode what the consumers want and what their needs are. This valuable and effe6 information can help you work according to consumers’ needs and shape your products and services accordingly.
9. SEO Has A Positive Impact On The Buying Cycle
The secret of SEO lies in the fact that it has a positive impact on the buying cycle. Today, a prospective buyer does a comprehensive search before purchasing products or using the services. A consumer will only go for a reputed retailer or a trusted provider of services. A good SEO works on a strategy by informing the consumer by providing useful and valuable knowledge. This is done by publishing effective blogs, informative articles, and other relevant content. This establishes a positive image of your business and lends credibility to it. And finally results in consumers preferring, buying, and recommending your products to other potential consumers.
10. Stay Updated With Latest SEO Practices
There is a difference between doing SEO and doing it right. As discussed earlier, SEO rules which are considered as “best practices” are constantly changing. Google is constantly revising and updating the prospect of ranking the web pages, making as many as 3000 algorithm changes in just 2018. So, not only do you need to stay updated about the latest SEO trends but also stay in connection with how to include them in your SEO strategy to rank in top of organic searches. Once you miss that you can easily end up at the bottom of the results. Being in check with these changes is the best way to retain and improve your rankings, and a good SEO service does exactly that for you.
So, ponder upon the above article while planning your business strategies. There is no alternative for SEO that you can work with. For the betterment of your business, you will have to adopt this method if you want to rank high, and this is exactly why SEO is important for your business growth in 2022.
Digital marketing experts at Colour Moon technologies understand that SEO can be a bit formidable. It’s clear that SEO is important, but the question is from where do you start? So we have the answer to your worrying question. We are leading experts in the field of digital marketing for many reasons. We adopt a data-driven approach to the role of SEO in digital marketing, utilizing our time and effort on creating content and websites that we know will produce results. Remember, data is always honest, and we are fully aware of utilizing researched data to best benefit your business needs.
Want to know how we can help you grow your business with SEO? Get a quote today
SEO is essential because it increases the visibility of your website or online business. which results in increased traffic and the opportunity to convert visitors into leads and finally into paying clients. SEO helps marketing by making your Business rank for the right keywords in the search engine. Thus bringing all the potential customers organically to your website.
Small Businesses are generally localized. With the help of local SEO, small businesses reach potential local customers and get more sales. SEO works for small businesses as any marketing campaign and brings in new customers organically. One of the best ways to increase the visibility of your website to potential buyers is through SEO.
The Top 10 Benefits of SEO Include:
1. Visibility, Rankings, And Brand Recognition.
2. Impressive ROI.
3. SEO Builds Trust, Credibility, and Authority.
4. The Key To Long-Term Success.
5. SEO Leads To Better User Experience.
7. Cost-Effective SEO.
8. SEO Helps You Understand Consumer Choices.
9. SEO Has A Positive Impact On The Buying Cycle.
10. Stay Updated With Latest SEO Practices.
The effectiveness of SEO is that it brings you paying customers from the search engine organically. the effect of SEO is long term and the best thing about SEO is that it has a high ROI. It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.