Not just Meta is focusing on short-form video; YouTube is also trying to promote more short videos by introducing a new feature that will let producers turn specific sections of their long-form work into less than minute-long short variants. To easily make YouTube shorts with your longer videos, you need to use the standard shorts editing tools, such as the text editor, timeline editor, filters, etc. To fill out the 60 seconds, you can extend your converted films with brand-new video clips or even use fragments from other videos.
To make it simple for viewers to connect to the complete content, any Shorts you do create through this procedure will also link back to the original long-form video or videos. This also occurs when users cut videos using the cut option in the app. The fact that YouTube already has a strong monetization system in place for long-form video, but TikTok does not allow pre-roll or mid-roll commercials, is a crucial factor in the appeal of YouTube over TikTok.
As a result, being able to direct traffic to your longer clips may ultimately prove to be quite beneficial for YouTube in terms of creator engagement. In this article we will learn how to easily make YouTube Shorts with your longer videos, but before that we will have a short introduction of YouTube Shorts:
What Are YouTube Shorts?
YouTube Shorts are vertical and short form videos created on mobile devices and posted directly to the website using the YouTube app. You may use YouTube’s built-in production tools to record, edit, add music from major labels (including Sony, Universal, and Warner), add animated text, change the tempo of your film, and mix many 15-second video clips to make your Shorts. The ability to subscribe to your channel, share, like, or comment on the video is available to people as they watch your Shorts. The video doesn’t disappear after being viewed, unlike other short-form video apps like Instagram Stories and Snapchat, and it is still available on YouTube.
Significance YouTube Shorts
YouTube Shorts, which debuted on September 14th, 2020, in India and went nationwide on March 18th, 2021, fast topped 6.5 billion daily views worldwide. On July 12th, 2021, Shorts was formally made available in beta mode to 100 nations globally.
Shorts is a new method to express oneself in 15 seconds or less, according to YouTube’s VP Product Management, who also called it “a new short-form video experience for producers and artists who want to shoot short, catchy videos using nothing but their mobile phones. “The short-form videos that YouTube is attempting to produce are similar to those found on TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, Twitter Fleets, and even LinkedIn Stories (RIP).
Additionally, YouTube is no stranger to short-form video. The first upload for the channel was barely 18 seconds long. However, what makes YouTube Shorts unique is its capacity to increase channel subscribers, which is essential for marketers and creators.
The YouTube Studio app allows creators to select up to 60 seconds from any long-form video in their library and create Shorts. Users will have access to all of the same YouTube Studio tools, including the timeline editor, filters, music, and more, that are available in the web-based version of the programme.
Furthermore, if the material does not satisfy the 60-second criteria, artists can upload more from their gallery as needed. The Shorts camera will allow creators to add missing content. The best part is that YouTube videos used to produce Shorts will connect back to the original YouTube videos. In order to more effectively compete with TikTok, YouTube aims to quickly increase the amount of short-form “Shorts” videos available on its site.
The company is launching a new creator tool today to help with this effort. It quickly converts pre-existing YouTube videos into Shorts. The upgrade, which is currently accessible on the YouTube mobile app, enables a video’s producer to quickly choose a clip from any previously uploaded video and post it as YouTube Shorts content.
Why Marketers Should Give YouTube Shorts Priority
The popularity of short films has continued throughout social media platforms, from Instagram to TikTok. But do you really need to produce short-form videos for YouTube if you’re already utilising TikTok and Instagram for short-form videos and YouTube for long-form videos?
Despite being the newest of the major short-form video apps, YouTube Shorts, the snappy videos are already the most well-liked. The number of monthly users and daily views for YouTube Shorts as of June 2022 total more than 1.5 billion and 30 billion, respectively.
Even so, TikTok only reported 1 billion monthly users in its most recent report, which is still astounding. YouTube Shorts are an easy choice if you want your business to be present where users are. Let’s take a look at a few reasons why businesses should priorities creating YouTube Shorts:
1. Accelerates YouTube Channel Growth
Regularly releasing interesting long-form material can be very beneficial for channel growth and other objectives. But as more people watch YouTube shorts, it’s critical to comprehend how both long- and short-form videos affect the development of your channel. YouTube executives claim that shorts are an essential part of the customer journey because they are great for introducing your business to a new audience. You’re more likely to have the best YouTube audience growth and retention when you pay attention to both long- and short-term content.
2. Improve Discoverability for Your Individual Long-Form Videos
Recently, YouTube stated that users who watch the shorts on your channel will start to see your long-form videos in their suggested videos. Imported shorts can also assist in directing viewers from the YouTube home page to long-form material since they contain links to the source video. Thus, utilizing YouTube’s new Shorts production tool may help to draw in more viewers of both short- and long-form videos.
3. Maximizes the Value of Your Channel’s Long-Form Video Content
It takes time and money to produce excellent content, especially long-form video. You can be doing your channel a harm if you use separate procedures to produce short- and long-form content or if you publish different content to the two feeds. The new feature on YouTube that allows you to cut videos into shorts is more than just a time-saving feature. Additionally, it enables you to reuse content that requires a lot of resources so you can get more use out of long-form video without putting in a lot of extra effort. This new feature may be used with any of your long-form videos, so it may be useful for uncovering earlier content that is still relevant today. Let’s now move to:
How to Easily Make YouTube Shorts with Your Longer Videos
YouTube introduced a tool for making shorts from already-posted YouTube videos in July 2022. Let’s go over how to use it so you can rapidly start uploading YouTube videos.
1. Choose A YouTube Video To Repurpose
Open the YouTube app first, then select the library option. To access every video that has been posted to your channel, tap Your Videos. Then tap any long-form video to start it. Tap Create in the video menu. Next, choose Edit Into a Short. Any videos that are longer than two minutes ought to have this option. Keep in mind that this tool only functions for now with videos that your channel has already released. This means that you won’t be able to create shorts using content from other channels or using content that is protected by copyright.
2. Select A Video Clip
YouTube will automatically choose a clip from your video and import it into the Shorts interface. Shorts imports all audio from the original video without any additional processing. When you tapped the Create button, a timestamp was displayed on the video, and that is when the Shorts clip begins. Before converting a video into a short, it’s helpful to navigate to the appropriate timestamp in the video to save time during the Shorts creation process. Drag the slider at the bottom of the screen to change the beginning point or select a different clip entirely. From here, you can also remove as much of the clip’s beginning or end as you want. You have the choice to record more material to add to the short if the clip you choose falls inside the device’s duration restriction for this tool. Therefore, when you cut the video clip and prepare the entire short, keep in mind the 15-second limit for Android and 60-second limit for iOS.
3. Use the YouTube Shorts Editing Tools
Tap the Next button once you’ve chosen a clip to start editing. You have access to all of the editing features for YouTube Shorts. Use Tap Filters to make your short form video stand out in the Shorts feed. You can choose to continue with Normal, which is the unfiltered version of your short, or you can preview any of the other filters.
To apply your settings, tap done. Tap the Text button to include text overlays in the short. You are free to add as many text overlays as you like as long as you stay inside the viewable portions of the screen by following the blue restrictions. To alter the text’s appearance, tap the formatting choices at the top of the screen. The font, background, and justification can all be changed. To change the text and background colours, browse through the options at the bottom of the screen.
You can tap to change the time that text overlays appear once you’ve created them. You can also open the timeline immediately by tapping the Timeline button. You can use the sliders to change the timing for each text piece while altering the timeline for the short. To modify which element appears first on the timeline, you can drag & drop the elements.
Do you need to add more text on top? To start a new overlay right from the timeline, tap the Aa button. Press the Play button to get a video preview from the timeline screen. Once you’re done changing the short’s timeline, press Done. Before publishing or making any further modifications, you can see the full-screen video
4. Insert External Video Into a YouTube Short
You won’t be able to add more content to the short if the tool’s duration restriction for your device has already been met. However, you can record or import additional content if the brief is shorter than the time allotted. Tap the 15 or 60 above the Record button to change the short’s length. The red meter at the top of the screen indicates how much of the allotted time the imported content has already consumed.
To add more video using the Shorts interface, tap the left arrow. Then, make new content using the Shorts creation tools. For instance, you could programme a timer to begin recording as soon as the photo is ready. The video can also be sped up or slowed down ranging from 0.3 to 3.
To align the new shot with components from the imported content, tap the ghost icon. This feature makes it simple to contribute analysis or a response to the original content.
When you add additional content to the short, the filter you choose for the imported video instantly transfers over. However, if you want a different look for the short, press the filter icon.
5. Publish to YouTube Shorts
Select a visibility setting and confirm the audience on the publishing screen. Additionally, you may include a title up to 100 characters long for YouTube Shorts. When done, click the Upload Short button to share.To see the recently posted clip, use the YouTube app and select your channel’s library. A Created From tag that gives credit to your channel for the original video is automatically added by YouTube. To open and watch the original video, tap the tag.
7 Ways To Use YouTube Shorts
YouTube Shorts are the ideal way to reach consumers with shorter attention spans, increase channel interaction, increase subscriber numbers, and present the real face of your company. A little less than 40% of companies now use short videos to advertise their goods or services. You risk falling behind if you wait a long time. So, get creative.
1. Promote Your Primary Channel
To promote and expand your regular channel, use YouTube Shorts. Every time you publish a Short, you have the chance for your material to be seen by someone who might later become a subscriber to your channel or interact with your main channel’s content.
When you publish a Short, the subscription box is constantly displayed, making it simple for viewers to sign up if they enjoy what they see. Shorts can also assist you in navigating YouTube’s algorithm because they will enhance channel engagement, which is a crucial ranking criterion for the material that YouTube favors. The number of individuals that see your channel should rise as a result.
2. Display Unpolished Videos
Not every YouTube video you make needs to be meticulously planned and finished. Video footage from the “behind the scenes” (BTS) will give your viewers a behind-the-scenes look at your channel, brand, and goods or services. The format of behind-the-scenes video can vary widely.
Here are some suggestions to get you going: Company events Product launches Product updates or coming soon Workplace updates, e.g., a renovation BTS videos assist build consumer trust by establishing your business as genuine (a significant positive for appealing to Gen-desire Z’s for authenticity). Because people buy from other people, showing the human side of your brand through BTS is a terrific approach to connect with prospective clients, subscribers, and viewers.
3. Tease The Viewers.
Use Shorts to pique the interest of potential leads by viewing the format as the amuse-bouche of video marketing. A 30-second short promoting a forthcoming product release, for instance, may be posted along with a call to action (CTA) that points viewers to a lengthier YouTube video that goes into more depth and points them to a landing page where they can sign up for early access.
One of the top producers of Shorts is Dental Digest. Here is a brief teaser review of a well-known toothbrush brand. The Short is effective because it is brief, interesting, current, appealing to a younger audience, and it establishes Dental Digest as a leader in its industry.
4. Immediately Increase Engagement
Instead of devoting the time to watch a full-length video, YouTube Shorts enables your audience to interact with your business instantly. Additionally, since 5% of viewers stop watching videos after one minute, witty, brief content guarantees that your audience will watch to the finish, understand all of your messaging, and respond to your CTA.
5. Capture The Trends
Announcing the Permission to Dance Challenge in 2021, the well-known K-pop group BTS (not to be confused with the acronym for “behind-the-scenes!”) asked fans all around the world to record and submit a 15-second version of their most recent hit song. “We are humbled to be teaming with them [BTS] on the ‘Permission to Dance’ challenge on YouTube Shorts, helping to promote happiness and create lasting relationships amongst their fans on YouTube throughout the globe,” said Lyor Cohen, head of music for YouTube worldwide.
Shorts give companies and creators the chance to capitalize on a social media trend, such as a dance routine or challenge. Keeping up with video trends will portray your company as contemporary and up-to-date and increase your chances of becoming viral, though we’re not saying you have to participate in every dance challenge that circulates on social media.
6. Boost The Quality Of Your User-Generated Content
A simple format to request user-generated content (UGC) is YouTube Shorts because anyone with a smartphone may create them from anywhere. In order to increase the reach of your brand, you could, for instance, give your new product to a group of brand advocates and encourage them to make YouTube Shorts that demonstrate the unboxing experience.
7. Save money
A practical video marketing tactic is to produce YouTube Shorts. The format eliminates the need to hire a creative agency or video marketing firm to produce your video content and allows anybody with a smartphone to generate it. Your video social strategy should include YouTube Shorts, but it shouldn’t take the place of your full social approach. Find ways to include shorts in campaigns by working with your social and content teams and always have a purpose for your video. For example, encourage your audience to subscribe to your channel and increase YouTube engagement in order to keep and satisfy your present customers.
Consider using the YouTube Shorts recording advice provided above to create engaging videos by including sound and caption effects. If you are also looking for any help in video content marketing or making shorter Videos for your business, Get in touch with Colour Moon .
Depending on your channel and content marketing strategy, you can certainly include your own Shorts. You may use animations to spice up your short films and increase audience engagement.
One of the most important methods to use Shorts to increase the view time and interaction on your other videos is to direct your viewers to your YouTube video content. Pinning your playlist or other content links in the comments of your Shorts is one of the most efficient methods to achieve this. It will make it easier for the viewer to access your stuff. They might decide to subscribe to your channel if they enjoy your content.
Shorts now have music, which has increased their popularity and number of viewers. YouTube Shorts has added the audio library, enabling you to add popular songs and sounds to your short video to make it more interesting and amusing, similar to TikTok, Vine, and Thriller.