The latest Digital Marketing trends in December 2022 were shaped by showy brand ads and interactive promotions, but there was also a notable recurrence of businesses presenting purpose-driven, socially conscious messaging. Great trends and new features in the field of digital marketing were celebrated in December, the month of festivals. You must have looked at the latest digital marketing trends in December 2022 at some point if you’re a prospective digital marketer. For professionals who seek a career in digital marketing, keeping up with the most recent trends in the field is essential.
To give a clear-cut, in-depth understanding of the Latest Digital Marketing trends in December 2022, we analyzed a number of case studies and publications. The trends fall under a number of categories, including lead nurturing, social, search, and more. So, here are the top 10 latest digital marketing trends in December 2022:
- Augmented Reality
- Programmatic Advertising
- Automated & Personalised Email Marketing
- Video Marketing
- Visual Search
- Instagram Reels
- Influencer Marketing
- Hyper-local SEO
- Social Media Stories
According to Wikipedia, augmented reality is an interactive environment in which computer-generated perceptual data is used to improve the appearance of real-world items. It consists of 3 basic features;
- A combination of real and virtual worlds.
- Real-time interaction accuracy.
- 3D registration of virtual and real objects.
while virtual reality generates excitement and generates buzz thanks to its huge sci-fi concepts, augmented reality is far more believable from a marketing perspective.
According to experts, AR will continue to hold a larger market share than VR. The use of this AR technology by brands to improve the customer experience and boost sales is on the rise. Gucci is the most recent premium brand to integrate an AR function into their smartphone so that customers could try on footwear. By aiming their smartphone camera downward, the user can select to see 19 different sneakers on their own. Users might swipe left or right to switch to a different pair. Users can also snap images with the app, which can then be shared on social media or in messaging services.
The concept of a digital environment where augmented and virtual worlds coexist to produce a universal experience is novel and has enormous potential, this was made possible by Metaverse. Where space is almost everywhere, the Metaverse has made social commerce among the latest Digital Marketing trends in December 2022.
Programmatic ad buying is the use of software to acquire digital advertising. Programmatic buying substitutes machines and algorithms for human negotiation, requests for bids, and quotes in place of the conventional approach. AI is used to automate programmatic advertising so that marketers can target more precise consumers.
Quick and effective automation leads to higher conversion rates and cheaper customer acquisition costs. Real-time bidding is a type of programmatic ad buying that enables more precise and quick targeting. Qualifying ads can then be purchased and sold on an individual basis, ensuring that only users who are your intended audience will see the advertisement.
According to eMarketer’s study, programmatically protected display ads are expected to account for roughly 88% of all US advertising in 2021. In the coming years, programmatic advertising is expected to account for a sizable portion of all display advertising.
One of the best examples of this is when “The Economist,” a print and journal using Programmatic ads brought 6,50,000 new customers, increasing return on investment (ROI) by a factor of 10. Additionally, “The Economist’s” brand awareness rose by 65%.
Automated & Personalised Email Marketing
Automated email marketing involves automatically sending emails to your consumers in accordance with preset triggers or timetables. The most dependable digital marketing medium has always been emailing. A fantastic technique to connect with your clients and inform them of any upcoming sales or accomplishments of your company is through promotional emails.
Yet the majority of consumers have ceased responding to commercial emails as a result of the overuse of mass email strategies. Personalized emails are a fantastic method to get your customer’s attention again and build a much more engaged consumer base.
According to a study by Backlinko:
- An email has a 6x higher chance of generating a click than a tweet.
- Including a call-to-action button in your emails rather than just a text link can increase click-throughs by 28%.
One of the best examples of automated email marketing would be EasyJet. EasyJet: To essentially tell each client their unique narrative, EasyJet started an email campaign utilizing consumer data. The email campaign created bespoke stories based on clients’ past airline travel that made suggestions and recommendations about potential future destinations. 12.5 million personalized emails had been sent, with a 25% increase in CTC over non-personalized emails.
One of the Latest Digital Marketing trends in December 2022 and one that will likely continue to dominate for years to come is video marketing. Video content is 50 times more likely to drive users than plain text. Long-form texts are difficult and tiresome for people to read. A video can, however, communicate the same information far more effectively.
According to Seotribunal, A video on your website has a 50x greater chance of bringing organic search results than plain text. What causes this to occur? Google places these websites at the top of the search results because users perceive video material to be more captivating. But making one video after another is insufficient. You should make sure you are knowledgeable about current trends in video marketing.
Chatbots are one conversational marketing application. Chatbots use artificial intelligence (AI) to deliver human-like automated messages to website users in real-time. Because chatbots are available 24/7, they respond quickly to questions, and they can recall a customer’s complete purchasing history with accuracy. By fulfilling client expectations and automating routine activities, these virtual assistants provide exceptional customer service and free up your personnel for more crucial work
The greatest benefits of chatbots for companies are 24-hour service, instant responses to inquiries, and answers to simple questions Chatbots will become more and more essential for a great customer experience as more people become used to using them.
A new technique called visual search allows users to input images into searches. Although it’s still fairly new, two businesses are using visual search.
With the release of Lens, a visual search tool that enables users to take a photo of an item to find out where to buy it online, search for comparable things, or explore pinboards of related items, Pinterest got on the visual search bandwagon. Over 600 million searches on Pinterest’s mobile apps and browser extensions have been sparked by the platform’s Lens, which detects 2.5 billion items of home and fashion.
B) Google Lens
Google Lens is a visual search engine that uses a camera app to identify items and locations. What you can do when you take a picture. Find comparable products and places to buy them for clothing and household items. Read more about the artist and find out more about this museum painting. Find animals or plants, and educate yourself on varieties and breeds with help of google lens.
For marketers and content producers, the Instagram Reels were fantastic news. Reels have been the ideal solution, especially when TikTok was prohibited in some nations.
Reels are offering interaction rates that are more than twice as high as releasing a typical video, which is fantastic news for digital marketers.
And now with the newly launched insights features on Instagram Reels, you can even track your performance and analyze your work!
According to Hootsuite, NFL teams’ Reels generate 67% more engagement than their regular video posts. Marketers can utilize this feature to highlight a variety of content types, including educational content, behind-the-scenes looks at the company, product reviews, etc.
Influencer marketing, which focuses on employing a notable leader or personality to amplify the brand to the market, is more like word-of-mouth advertising. Influencers can include well-known celebrities, YouTubers, and Instagrammers with large followings who can assist promote a brand or company on social media.
The future of marketing may lie in influencers. Adidas is undoubtedly one of the best cases of influencer marketing. One of the most well-known firms that use influencer marketing to advertise its goods made friends with influencers in order to broaden their reach on Instagram and other social media sites.
The digital marketing trend of hyperlocal SEO is particularly beneficial to both small and startup companies. It has never been simpler for small business owners to harness the effectiveness of digital marketing to attract customers.
The new algorithmic effort by Google known as hyperlocal SEO focuses on a person’s current NAP (Name, Address, and Phone number) to provide highly tailored answers to everyday queries like “where to purchase coffee?” and “closest ATM nearby.”
In 2022, this trend will be particularly revolutionary for B2B digital marketing. Burger King’s “Whopper Detour” campaign, which allowed app users to purchase a whopper for just a penny as long as they were within 600 meters of a McDonald’s outlet, is one of the most well-known examples of hyperlocal SEO in action.
As a result of the Whopper Detour campaign, which generated 1.5 million app downloads and 3.3 billion impressions, Whoppers retrieved, this campaign went on to become one of the most iconic examples of geofencing and hyperlocal marketing.
Social Media Stories
Snapchat introduced “Stories,” a 24-hour-long narrative of snaps, in 2013. Users could even share these stories with their friends. Instagram introduced “my stories” later that year, becoming the first platform to include Snapchat’s success stories. In 2017, Facebook added tales on its own platform.
Micro-videos, materials, and photos are terrific methods to leverage your brand in real-time and improve audience interaction, which establishes the credibility of your brand. The social media stories in 2022 are a trend as these stories have now enriched features like Snapchat users can use Snapchat’s geo-filters. Within Instagram Stories, use polls to collaborate with other users, etc
Latest Digital Marketing trends in December 2022.
The practice of marketing continues to change as new trends emerge in the extremely dynamic world of digital marketing. Every year, we will witness newer and more exciting trends that will alter how we, as digital marketers, communicate our products. This is due to the rapid advancement of technology. Following these trends enables digital marketers to remain competitive and provide the most value to their customers.
What are the latest digital marketing trends?
AI, AR, Voice Search Optimization, Programmatic Advertising, Chatbots, Personalization, Automated Email Marketing, Video Marketing, Instagram Reels, Shoppable Content, Influencer Marketing, and Geofencing are just a handful of the most recent developments in digital marketing
What are the top trends in digital marketing for 2022
Marketing automation, micro-influencers, artificial intelligence (AI), augmented reality (AR), voice search optimization, programmatic advertising, chatbots, personalization, automated email marketing, video marketing, Instagram Reels, shoppable content, influencer marketing, and geofencing are the top trends in digital marketing for 2022.
What is the future of digital marketing?
Digital marketing has a very bright future and is ripe with possibilities. Digital marketing is advancing rapidly as a result of ongoing technological advancements. Therefore, those who want to pursue careers in digital marketing are on the proper path. The future will include digital marketing as a requirement, therefore now is the best time for anyone—even a business owner—who wants to incorporate it.