What is Responsive Design and Why Does My Website Need?


With a plethora of devices being used and technology being so fast-changing, it has become inevitable that one be up-to-date with all the latest developments. Responsive web designing is a new approach that lets users browse through websites that can adjust and offer a great viewing experience irrespective of the device used. Be it a laptop, mobile phone, or tablet, a responsive website fits the screen size of the device and adapts to the environment giving the user a hassle-free experience without the trouble of adjusting their screen size manually.

Responsive web design consists of three development principles, namely,

  1. Fluid Grids
  2. Media Queries
  3. Flexible images and Media

A fluid grid-based design uses relative sizing to fit the content to the device’s screen size. Media queries, which are also known as breakpoints, are used to apply different styles based on the capabilities of the device. The adaptive design detects the type of device and the browser being used and displays the page to fit into it exactly. The Flexible images and media feature allows you to view the images differently for different devices and browsers. The images are made to fit according to the device in use.

Why you need a Responsive Web Design?

Besides giving a great user experience, a responsive website design makes your domain rank better in search engine results as Google is now prioritizing the device-friendly websites in its search results algorithm. With mobile devices being on the top spot compared to other devices, it is far-reaching to optimize your website for mobile devices. Mobile-friendly sites rank better than the ones that aren’t optimized. It also improves your site traffic because your visitors enjoy the effortless navigation and the pleasant mobile user experience.

If your site is not optimized for mobile devices, then there is a chance that you lose a great number of mobile users who could have possibly become your customers. Ignoring the fact that optimization of your site for various devices is important can have a negative impact on your business and search engine ranking as well.

You need a responsive website friendly because you don’t want to miss out on all those mobile-users who are looking for websites like yours for the services or products you offer. Equally important is the opportunity to get priority in Google search results. And finally, because you know that you want to sustain in this digital sphere where technology is developing at breakneck speed. Having a responsive design for your website will nail down your presence and promptness on all devices, all screen-sizes, and all browsers.

The growing prominence of having a responsive website signifies that the need of the hour is to update your website design pronto. Get in touch with a website developer in order to get a responsive website for your business. At the ColourMoon Technologies, we offer responsive website development services at the most affordable prices. Get in touch with us to get a user-friendly and platform responsive website for your business.

Posted By Subramanyam

B. Subramanyam is a Founder and CEO at Colourmoon Technologies. Subramanyam possesses vast expertise in team management, business strategy formulation, and entrepreneurship. He is a dynamic leader and pioneer in the tech sector. He loves to share his knowledge about all the topics of website Development app development, online marketing, and changing Digital trends.

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