Once upon a time, people needed an occasion to shop but now the trend has changed to shopping very frequently. And the biggest sensation is, post introduction of e-commerce mobile application in the market, it brought a huge difference in the mode of shopping. Irrespective of time and place people are enjoying a hassle-free shopping experience virtually. With just a click you are now ready to shop desired products saving your time, energy, and money. Indeed, there was a developmental trend seen in the e-commerce businesses in recent years. These e-commerce mobile applications have strengthened the virtual shopping experience and taking the shoppers to the next level of rich and varied shopping experience. The ultimate derivation has reached to saying that if you fail to have an e-commerce application, then undoubtedly you are sure to lose a massive customer base.
Why should you really need an e-commerce website? Does your business require an e-commerce website? How it should be? What should be done? Who should be your target audience? How do you turn e-commerce website/ application as a catalyst to accelerate your business? These are some brainstorming questions that pop out during your ideation phase of building a suitable and dynamic e-commerce mobile application for your business. Let us detail know about everything that is related to e-commerce mobile applications including their characteristics, functions, and advantages of having for any kind of business.
Does your business require e-commerce mobile application?
Well, let say any kind of small or big scale industries, they surely need a platform to expose their products or services. These mobile applications play a key role in enhancing businesses that have the capacity to reach the target audience to a wide range with fewer efforts and at a single time. Constantly it helps in expanding the customer base in real-time. In the recent studies, we get to know that, over 89% of people are using online applications on their smartphones while on the other side only 11% of the population are on the standard website usage. The additional consumer database is developed with an e-commerce application. Almost 70% of the mobile searches lead to some action within an hour of time. It is also a feel-good factor to smartphone users and they are of 59% they feel positive towards companies whose applications allow them to make hassle-free purchases. With this, we need to realize the fact that e-commerce mobile applications that are synced with official websites of your business or companies can surely help you grow and reach greater heights in no time. They make your online presence more mobile-friendly and feasible.
Let your business take-off with e-commerce mobile applications.
Let’s see its possibilities.
Mobile applications are the most trending ones in the current day world. Sales from mobile services have won upon the e-commerce industry. Most of the population look on to mobile applications to fulfill their requirements is feel it extremely convenient. Stats say that 67% of all e-commerce sales worldwide happen only through mobile devices. Consumers are also willing to utilize mobile applications over websites.
PERSONALISED SHOPPING EXPERIENCE:
By knowing the relevant requirements from the customers, the e-commerce mobile applications got capacity to render personalised shopping experience and take it to another advanced level with the help of push notification campaigns. The customers get the access of their entire purchase history. The in-App behaviour of the customers can also be tracked by these e-commerce applications where they track the requirements of the customers and gives an opportunity to serve them with better and unique personalized experience. ‘
IMPROVED CUSTOMER LOYALTY:
Creative and uniqueness in promotional campaigns can yield good results. 82% of consumers prefer to shop from apps those who offer customer loyalty. Exciting offers in the campaign can become the eye-catchy points for the consumers.
EFFECTIVE MARKETING COMMUNICATION:
No doubt, mobile applications are surely effective platforms to both brands and marketers. Having a mobile app can help you communicate better with customers through push notifications. It is also cost efficient method besides email marketing. Through push messages the user can be directed to the application. For e-mailers and newsletters, the person should sign into his/her mail.
QUALITY CUSTOMER SERVICE:
Orders can be tracked by the customers through applications. The customer retention rate is also high The customer is expected to be engaged with your app post marvelous customer service experience. Over 38% of users are likely to return to an e-commerce application about 11 times once after they download your mobile application. Failure of return of the user, then a push notification of a particular sale or deal is sent that can make the user bringing back to attention. The users can find it more fascinating while they experience the best shopping through the mobile applications.
Let us know what can be called as an e-commerce mobile application.
Customers are surely the assets for any kind of business. However, in order to satisfy their needs and requirements e-commerce mobile applications should be mandatory. The biggest fact to know is the day, the world is currently running around online businesses. The more a company has online presence via website or mobile application, the more the world knows about it. The more the world know, the more there is engagement and purchases happening. An e-commerce store yields good results when compared with an online store. There are certain multiple features that are essential for an e-commerce mobile application. Some of them include:
- Intricate product gallery:
A detailed gallery is a must because most of the customers do not have faith in online markets as they is either incomplete or lack confidence in the desired product. The addition of various pictures from different angles can win the trust of the customers.
- Timely push notifications:
Timely offers, deals, promotional sales, and other information can be sent through push messages. These activities surely boost up sales if paired with analytics.
- Wish list:
Wish lists are very important. They help in book marking products that are desired by the customers. The sellers/vendors can get back to the customers regarding the products and other sales that are related to those products.
- Well secured and hassle-free In-app payments:
Options like online transfers, payment via mobile wallets or credit/debit card are meant to be essential in your payment gateways. Own or collaborated payment gateways can be made for smooth payment processes.
- Loyalty campaigns: Is nothing but an effective marketing strategy that motivates customers to purchase products. Promotional codes and other campaigns can help in customer engagement and improved sales.
- Feedback/ Responses: Exclusive section for customer’s feedback, responses, complaints, reviews should be allocated. This leaves a positive impact saying that the brand/owner appreciates any kind of feedback.
- Social Media integration: Sharing achievements in the course of time can be shared by various online social platforms through social media integration. The users should be allowed to login Facebook and should be given an opportunity to retrieve their username/password to strike a chord of the social media platforms they used.
- App analytics:
Incorporation of analytics into your mobile application can solve the problem of detecting the success or growth rate of the application. Calculating user experience along with tracking location of the customer can help you more in serving them ever better.
Types of E-commerce
The above picture is a pictorial representation of types of e-commerce applications that exist in today’s world. E-commerce mainly works considering the buyer and seller. For those who look to come up with strategizing business model, they must be aware of these e-commerce types before they actually jump into having one. They are classified into 5 types.
Let’s learn more in detail in the below paragraphs.
- B2C (Business to Customer) E-commerce:
Here, the critical focus is on the customers where there is an online store instead of a physical store from which people can avail products and services.
We can take examples like Amazon, Facebook, LinkedIn, Twitter, Uber, Zillow, Pandora, etc.
- B2B (Business to Business) E-commerce:
The core motto of this model comprise of benefitting another business with the help of an online platform. B2B is quite different from B2C. Usually, it is said that B2C might have certain limitations whereas a B2B type is fully dependent on its inventory.
Examples include Amazon business, 3DXTech, Alibaba.com, etc.
- C2C (Customer to Customer) E-commerce: In this model, the concept seems to be unique. Here, the product is sold by the by the individual to its customer directly. Say for example, if an individual wishes to start an online store and sell his products like confectioneries. Then, he/she has to take care of website maintenance. Product listing, shipping, etc has to be all planned and maintained by that individual alone who run that particular store.
- C2B (Customer to business) e-commerce:
This is a type of e-commerce where an individual can sell his/ her products or services to big companies. Let’s say for example, Freelancers, writers, artists, web designers, etc. The other side effect of C2C type of business is that they are not scalable and are not flexible. This results in shifting from C2C to B2C and also an increase in transition cost.
- C2A (Consumer to Administration) e-commerce:
This is a type of e-commerce that happens between an individual and public administration. For example, we can say that, if someone is looking for a doctor’s appointment through online portal usage. This is then called be C2A e-commerce type.
- C2C (Consumer to Consumer) e-commerce:
This is usually a kind of transaction that take place between two customers using a gateways as medium such as Paypal, Gpay, etc.
Hope you have understood by now what are the different types of e-commerce that exist in the current market. A clear idea can also be ideated who ever wishes to opt for e-commerce applications. Check which type of e-commerce you require
For your different purposes and accelerate your identity, growth, and development.
The above is crucial if it is said to be a proper e-commerce application. Hope you got the required insight regarding what is an e-commerce application and how essential is it for your businesses. Delay not! Today is the day to kick-start your business with all new strategies through an e-commerce mobile application. This classification is explained for the customer to get a clear picture of how to strategize a concrete business model and become a leader in their respective fields.
There are certain crucial elements that are essential in its structure for an e-commerce website or mobile application. They follow as below:
- Category/ Product Type Pages: The category or product page consists of dropdown options such as product size, its colour, type and other features. Here, there is a sorting or selection feature that helps in filtering out products on the basis of price, model, colour and other kinds of specifications. Here, you can also find options like “Add to Cart” or “Add to Wishlist” features that are available in the category pages.
- Product description page: Some particulars like product title, description, images of the product, and other related products , features like “Add to Cart” , comparison of products, additional information of the product, specifications of the product and other relevant information can be found.
- Shopping Cart: List view of products, removal of certain products from the wishlist, options such as cash on delivery, select delivery options, card payment details, options like pay now, and other important buttons that are related to payment and transactions are to be present in this page.
The above are some important elements where any e-commerce website or e-commerce application should look like. They are very much significant for the smooth functioning of the shopping experience by the consumer as well as for hassle-free business activities by the sellers.
Talk to our experts if you have an idea to implement Ecommerce Business Applications or Websites. We develop Apps from conceptualization to end product, Grow your eCommerce Advanced Features with AppDevelopment Services from Colourmoon Technologies