Designing Development Ecommerce

10 Fundamental Ecommerce Website Requirements to Build A Store Online


Over the last two decades, there has been a significant change in how business is done around the world. In terms of how they function, commercial organizations have seen significant evolution. They have created websites where they develop their brand around their products, services, and important clients. This is known as “e-commerce.” The greatest retail chains in the world, including Amazon, Alibaba, and others, are concentrating on how to create efficient eCommerce website designs. There are about 10 fundamental ecommerce website requirements to build a store online to develop an ecommerce business online.

In recent times, we have experienced a huge shift from a physical to an online-based business model. So, we came up with an article where we will discuss the 10 Fundamental Ecommerce Website Requirements to Build A Store Online. But prior to that, we should be aware of a few other things. Let’s begin.

But before diving into the 10 fundamental ecommerce website requirements to Build a store online to develop an ecommerce business online. Let me tell you that if you are looking forward for developing an online eCommerce business, Colour Moon is here to help you out. With an experience of over 13 years in developing the best eCommerce store all-over India we know the key fundamentals that you require to set a successful online store

What Makes A Good E-commerce Website

Although there are some common necessities and even desirable elements that shouldn’t be overlooked when setting up an online business, there are no universal features or design choices that can ensure that your online store will soar to the heights of popularity.

Therefore, it is important to have a comprehensive understanding of the primary objectives of e-Commerce home pages.

1. Make Your Online Store Profitable

Many stores are built without the intention of generating a sale, which may seem unusual. Although they have a great appearance, they are completely useless when it comes to shopping.

For these websites, it is sufficient that they function similarly to the real store’s or brand’s online presence; nonetheless, all they do is prominently display a large “Buy” button. Some entrepreneurs, programmers, and designers fail to emphasize such particulars.

2. Show The Advantages Of Your Products

Your online store may benefit greatly from a list of product categories or a grid of them. New products and exclusive bargains can also be used to attract regular site browsers to make purchases.

You’re aware that a significant portion of internet users just want to hang around; they don’t really know what they want.

As an online retailer, your aim is to reach out to that audience and demonstrate what they are missing.

3. Earn Visitor’s Trust

People are careful with their money, so it makes sense that they would want to know as much as possible about the goods they plan to acquire, the purchasing procedure, payment options, the delivery service, warranties, etc., to assist them make a decision and commit to a transaction.

to confirm that the links on your home page point to the proper sites. Such foresight will decrease the amount of customers who ask for pre-sale assistance and will free up a lot of your support team’s time.

And now, we’d like to offer you 10 recommendations that may help you make your web store more user-friendly and profitable.

10 Fundamental Ecommerce Website Requirements to Build A Store Online

Depending on one’s business goals and specialisation, the requirements that determine how the online shopping system behaves can be highly diverse. For instance, fashion websites typically allow customers to choose certain product qualities (such as colour, size, etc.); travel agencies may need a chatbot that assists users; luxury goods and jewellery brands require a zooming option on a product detail page (PDP).

Here are 10 Fundamental Ecommerce Website Requirements to Build A Store Online that are applicable to all ecommerce websites that could really help your online business flourish.

1. User-Friendly Navigation Features.

Users are less likely to stay on your e-commerce site for very long and are much less likely to make a purchase if they can’t discover what they’re looking for immediately. One of the most crucial aspects of an e-commerce website is intuitive, helpful, easy-to-use navigation. Clear menus that enable visitors to explore across various product categories are essential for excellent ecommerce UX design.

Ensure that these menus are placed in prominent areas, such as the top of each page.

Users can also filter and sort products according to factors like price, style, size, manufacturer, and other details. The attributes you incorporate into your e-commerce website design depend on the goods you sell and what matters to your target market.

2. Brand Products.

Although it’s not always possible to foresee what the next consumer will want, it doesn’t mean you should list every item on your website’s home page.

You can make the most fascinating and eye-catching offerings easily accessible. For businesses with a large selection of products, this tactic has a significant impact.

If you are selling branded goods, make sure they are clearly visible. It’s a fantastic attention-getter, especially for new customers who are unsure of their exact needs.

Additionally, a lot of big-box stores offer the option to “shop by brands.” Through more focused and efficient channels, like those used in the websites below, customers can find what they need.

3. Shopping Cart, Login Box And Search Box.

At any eCommerce site, the functions for the shopping cart, login box, and search box are typically grouped together. It’s difficult to envision a store without a built-in shopping cart feature. It makes sense to select anything resembling your website since the most widely used shopping cart icon is a straightforward basket.

Numerous retailers also offer their clients private accounts where they may view all of their prior and ongoing orders.

Each new user can select a unique login and password for further access. Additionally, owners of such accounts are eligible to take advantage of exclusive discount offers from the business proprietors and take part in various promotions or discounts.

The search box is a must-have tool if your online store sells a wide range of SKUs. This will also be well-liked by customers who require a certain product from your online store and only need to find it to place their buy.

4. Offer Multiple Payment Options.

There should be a variety of ways to make payments on your eCommerce website. Although you should be aware of the exact payment methods your target market favours, offering additional choices might improve the client experience.

Among the most popular emerging alternative payment options are cryptocurrency, digital wallets, and mobile payments like Venmo. In fact, according to a Fiserve 2021 consumer survey, 6 out of 10 millennial and Gen Z customers want their bank to hold cryptocurrency. The appeal of these new payment options typically stems from the customer’s need to protect their data, even though you can still offer conventional payment methods like a bank transfer and credit card.

Here are some best practices you may implement on your eCommerce website in 2022 for a greater possibility of customer retention and customer loyalty increase.

  • It pays to have backup plans because you never know when a payment channel might be unavailable. Your website will become more adaptable as a result, and it might even mean the difference between a sale and a cart that is abandoned.
  • Reassure your customers that they have several possibilities to complete their purchase as one technique to gain their trust. Have a look at how eBay lists various payment alternatives together with the necessary details to complete the transaction. Customers may even change their payment currency.

5. Security Features.

Adequate security is another requirement for an e-commerce website. You must safeguard the information of your clients and demonstrate to visitors the reliability and security of your website. Customers are unlikely to make a purchase if they don’t trust your website.

Additionally, inadequate security exposes your company to both monetary and legal dangers.

Among the most important site security measures are:

  • Getting an SSL(Secure Sockets Layer) certificate, which permits secure data transmission on your website.
  • Using the CVV and address verification value (AVS) of credit cards during checkout.
  • Developing strong passwords and constantly updating them.

6. Social Media Links.

According to reports, 20% or so of internet transactions are made after visiting social media websites. People have a tendency to follow popular opinion. The finest, if not the quickest, place to find the information you need on almost anything is on social networking websites like Facebook and Twitter.

Additionally, social media profiles offer fantastic chances for self-promotion: online forums can help identify the most influential and active consumers or locate new ones who aren’t yet familiar with the web business.

It’s a terrific way for online stores to inform customers about breaking news or exclusive bargains for their Facebook or Twitter followers.

7. Phone Numbers And Online Chats.

With online shopping, buyers and sellers communicate with each other using computer networks to conduct transactions that are not location-specific. However, clients would more likely value having a person they can speak with when there is a problem.

This is the primary reason that a store support staff is necessary; live chats and 24-hour hotlines are both highly valued forms of value-added customer care.

If online transactions can be made at any time of day or night, it is necessary to offer 24-hour customer support to address the majority of pre- and post-sale inquiries. A purchase, along with any related inquiries, may occur at any time of the day because people can access the internet from their homes or places of employment.

8. High Quality Photos And Videos.

Users are drawn in by visual content, which also keeps them interested and aids in decision-making. The user experience is enhanced and you appear more professional when you use high-quality images and videos on your website. According to studies, product videos increase customers’ likelihood to buy a product by 85%, making them one of the most important characteristics of an e-commerce website.

Also, don’t limit yourself to using just one product image. Include images taken from various perspectives, allow customers to zoom in on the image, and display examples of individuals utilising the product in various settings.

However, watch out that your visual elements on your e-commerce website don’t make your pages load slowly. Page speed optimization tools and services can assist you in avoiding this problem.

9. Detailed Shipping And Return Information.

Global shipping and supply networks saw a significant transformation as a result of the pandemic, which also affected consumer behaviour. Brands need to manage customers’ expectations in order to adapt.

In a recent research conducted by Shopify, it was revealed two consumer tendencies that eCommerce business owners need to be aware of. First off, 75% of customers claim that free delivery has a significant impact on their choice to check out an item. While 68% of shoppers would rather have a clear understanding of delivery charges before making a purchase.

It’s crucial to be clear on your website whether shipping is free or paid in order to build confidence and establish expectations. Failure to do so can result in shopping cart abandonment or even customers switching to a rival brand.

Informing customers of your return policy is another thing you should take into account on your checkout page. This is due to the fact that 92% of customers will repurchase if the return process is simple.

Customers will return if you provide them with an excellent user experience. This helps to improve client connections in addition to lowering losses.

Here are some best practices to address these alterations in consumer behaviour:

  • Indicate whether there is still stock and that the item is available.
  • Customers should be made aware of your return policy and estimated delivery dates.
  • Provide choices for real-time customer care to handle inquiries.
  • Display both your return policy and your shipping policy.


Trustmarks are discrete graphics or logos that display an external party’s assurance of security, demonstrating that it is secure to conduct business on the website. Network Solutions, McAfee, Verisign, the BBB, TRUSTe, GeoTrust, and other companies have provided some of these trust marks. These certification documents give clients a feeling of security and inspire their confidence to divulge their personal information.

If visitors are confident that their payment information is secure from prying eyes, they are more likely to make a transaction.

It should be mentioned that major brand retailers don’t care about trustmarks. They already have a solid reputation, therefore they don’t need to undergo any security and privacy tests to demonstrate their dependability.

In addition to trustmarks, user evaluations, comprehensive product descriptions, and a clear design are essential for building a stronger online reputation. Just keep in mind that a customer’s willingness to part with cash depends heavily on their level of trust.

Optimization before and during eСommerce website development

Speaking of bad reputations, Google’s newest user benefit flags websites that load slowly. People might even decide not to visit a website with a slow load time, whereas in the past they would click on a link, wait for it to load, and then click it again if it took too long.

According to a study conducted by Think with Google, the likelihood of users leaving a page increases by 90% if it takes up to five seconds to load. That makes it even more important to consider optimization and guarantee that your website is operating at peak efficiency.

By using a variety of tactics and strategies, SEO aims to improve your website’s search engine ranking and increase sales. Including keywords in new website content as well as in page titles, descriptions, and image captions is a big part of it. Many professionals overlook the fact that, but only if you provide “alt” descriptions to your visual material, customers can find you through an image search.

Another thing that many businesses neglect to do is hire an SEO expert early on in the process of creating an eCommerce website. A SEO expert can assist you with organising page structure and internal linking, developing content strategy, creating a mobile-friendly design, enhancing loading speed, and other crucial aspects. The website should at the very least launch with all the necessary meta tags.


Numerous e-commerce websites exist online that simplify our lives by making it simple to conduct business. An e-commerce website might draw more clients by having some crucial features. It should have a simple user interface and a customer service department that runs smoothly. Additionally, emails and social media platforms should be used effectively to promote the brands and products.

Creating an e-commerce website is a terrific approach to improve your website. In order to make their website more functional, one must be aware of the always changing trends in the online business world. All the crucial elements of eCommerce website creation that were covered above are only there to help your business get off the ground.

We at Colour Moon, offer customers comprehensive ecommerce software for creating a wide range of online stores, multi-vendor marketplaces, multi-store or multilingual stores without the need for additional plugins or apps. Colour Moon provides a fully hosted and managed solution for B2B and B2C businesses, with numerous built-in features. You will also receive marketing and SEO tools to help you plan your marketing strategy.

Frequently Asked Questions 

Q.1 What does an ecommerce website developer do?

Ecommerce web developers are essential in ensuring that potential customers can easily navigate your ecommerce store, find what they’re looking for, and checkout quickly and safely.
They use a variety of skills, ranging from backend programming to frontend ecommerce web design, and their responsibilities vary depending on the type of store you have. The right developer or team of developers will be able to:
Create an ecommerce storefront that is both functional and visually appealing.
Make it simple for customers to find what they want by filtering by size, colour, or price.
Assist you in determining which features work best with the rest of your website’s content.

Q.2 How do I know what features my ecommerce website requires?

The features and functionality of your e-commerce website will be determined by your business model and specific needs.
Create a list of features your e-commerce website requires based on your goals and metrics. These must be closely related to your customer lifecycle.
Here are some of the key factors to consider:
1. A responsive design
2. Excellent SEO skills.
3. Page loading time.
4. Integration with social media channels and marketplaces.
5. Payment options and gateways are numerous.
6. Payment options and gateways are numerous.
7.The design of a shopping cart
8. Product selection.

Q.3 Which company is a perfect choice for E-Commerce website development?

Colour Moon experts create SEO-friendly eCommerce websites that are beneficial in a variety of ways. On the one hand, it increases the visibility of your website in search engines, and on the other hand, increased visibility increases traffic and revenue on your website.
We have over 13 years of experience developing e-commerce websites and have access to the most up-to-date software and website technology for developing eCommerce websites for our customers. We design websites that are highly functional, attractive, and simple to navigate.

Posted By Subramanyam

B. Subramanyam is a Founder and CEO at Colourmoon Technologies. Subramanyam possesses vast expertise in team management, business strategy formulation, and entrepreneurship. He is a dynamic leader and pioneer in the tech sector. He loves to share his knowledge about all the topics of website Development app development, online marketing, and changing Digital trends.

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