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Mobile App Usage and Growth Statistics for 2024 and Beyond


The Mobile app Usage and Growth Statistics in 2024 and beyond is going to be much bigger and faster. This will be made possible by emerging technologies like edge computing and 5G, as well as shifting perceptions of apps in general. In fact, we are entering a period where mobile applications and, by extension, mobile devices will become increasingly integral parts of our society.

Your use of mobile apps is anticipated to increase more quickly in the next few years, as has been shown during the pandemic. Mobile App Usage and Growth Statistics for 2024 and Beyond. About 196 billion mobile apps were downloaded from the Google Play Store alone in 2021, while an additional 42 billion were downloaded from the Apple App Store.

In addition, it is predicted that all competing mobile apps would make $693 billion in sales globally within the same time period. People are now turning to the internet, primarily through mobile devices, to get through the day as a result of all their work and time at home. 89.2% of mobile internet time is reportedly spent on applications, which is relevant information.

These are all results of the quick and extensive adoption of smartphones. For instance, Statista predicted that in 2022 mobile phone shipments would be more than 1,572.22 and 1,589.2 million respectively. Samsung (22.7%), Huawei (14.6%), Xiaomi (13.1%), and Apple (10.5%) were the top vendors in 2020. Now imagine the Mobile App Usage and Growth Statistics for 2024 and Beyond

Knowing which direction, the wind is blowing entails identifying the forces that will shape future mobile app trends, including technological advancements and societal demands like the one brought on by the epidemic. Colour Moon being the unabated leader in Mobile App development in 2024, will carry on the legacy of being the best and future read mobile app development company of India. If you are looking to develop a mobile App that is packed with the latest features and powered by latest technology. Get a Quote today from Colour Moon. In this article, we will learn about mobile app usage and growth statistics for 2024 and beyond. How will apps utilize 5G? Will apps become increasingly commonplace on wearables as well as phones? Are there any reputable mobile marketing software’s to watch out for? To assist you understand the direction the industry is taking over the next few years, we will be responding to these questions and more.

Following The Success Trends of Mobile App Development Solutions

After learning about Mobile App Usage and Growth Statistics for 2024 and beyond you could be inspired to create your own mobile app. Do you know what kind of app development is involved? What kind of mobile application do you want to create? “Let us simplify your research process.

1. Social Media Apps

Social media programs gained popularity right away, starting with Facebook. Social media platforms have become an essential aspect of our lives for networking, entertainment, and marketing. Did you know that 90% of individuals read through social media for 4-5 hours every day?

Without a doubt, the time spent on social media platforms by the worldwide digital user base has been doubled as a result of the short social media movies, shorts, reels, etc. What types of social media sites are included in that?

We can find out the answer from ourselves and those around us without conducting a thorough survey. The bulk of social media users are found utilising apps, such as Facebook, Instagram, Twitter, Snapchat, etc., wherever we go.

The data on social media statistics published by e-marketers shows that every social media platform is gaining new members in large numbers every single day and receiving a growing graph every single year.

Given these success percentages, you have an opportunity to dominate the market by creating a social media platform that can serve a large user base around the world.

2. Messaging, Chatting, Video Calling Apps

The globe is now connected thanks to video calling and online chat applications. Through such online chat program, they have made it possible for people who reside in remote places to communicate in real time while connected over the internet. The use of online chat apps has increased significantly across the globe now that they all offer HD video calling capabilities.

We are all aware that the first thing that comes to mind when discussing an online real-time messaging programme is WhatsApp. Check out Most Popular Global Mobile Messaging Apps 2024 for additional information about popular real-time online chat programmes.

3. Video Streaming Apps

Everyone needs entertainment occasionally. And why wouldn’t we want to utilize it when we can access international entertainment shows, series, films, and documentaries in one app? Speaking of Over The Top (OTT) Services or online video streaming apps, the ones we use the most frequently are platforms like YouTube, Netflix, Amazon Prime Video, Disney+ Hotstar, AppleTV+, etc.

According to Statista, the OTT marketplace’s revenue was last estimated at $121.61 billion in 2019 and is projected to grow at a CAGR of 11.60% to $275 billion by 2022 and $476 billion by 2027. (2022-2027). In 2022, the user penetration ratio will be approximately 35.7%, and by 2027, it is anticipated to increase to 44.1%.

There are countless online video streaming services on the market, but in this article we’ll focus on the top-rated OTT services globally, which we covered above.

  • YouTube reported $28.8 billion in global income last year, with 50 million premium users worldwide. This amount represents a 46% rise over the 2020 figures, which were approximately $19.7 billion in value.
  • Netflix’s net profit during  last year was $5.1 billion, an 8.7% rise from the $2.7 billion recorded in 2022. Netflix streaming customers will increase to 201 million by 2023, with an 82% growth rate and projected revenues of $28.8 billion.
  • According to a poll conducted in the second quarter of 2024, the Disney Plus platform had about 137.7 million subscribers and brought in over $1796 million worldwide. This Q2 2024 survey data shows a 32% rise from the previous year ($1459 million in revenue, 118 million subscribers). Disney Plus plans to have 230–260 million customers by 2024.
  • Since its inception, Amazon Prime Video has grown consistently. However, by introducing fresh partnerships with international entertainment sectors, it may generate $100 billion worth of OTT platform revenue by 2026–2027 and may reach a market worth $1 trillion in a few years or by the following decade.

4. Financial Apps

Financial apps are the most popular among mobile users worldwide, following online video streaming services in terms of usage statistics. According to one study, 6 out of 10 people prefer to manage their accounts using online finance apps. The use of electronic transactions is anticipated to increase in the years to come as they are made simple to use and comfortable.

  • 90% of smartphone users say that they prefer to use online banking apps to monitor the balances of their accounts and make payments online.
  • Mobile banking apps are heavily used by 89% of smartphone users and 97% of millennials.
  • On the basis of existing revenue statistics, mobile banking enterprises could see a 15% revenue gain if banking app personalization is implemented.
  • With an 89% success rate, banks that offer online banking services applications typically keep their account customers.

With such success rates, a CAGR of 5.7% is predicted for the online personal financial app market to reach $1,576.86 million in value by 2027.

The market for e-trading mobile apps is expected to grow annually by 5.1%, reaching a value of $12.16 billion by 2028, according to projections. With a 400% increase in app adoption in 2021, bitcoin mobile applications have now joined this market and are expected to soar much higher in the next few years.

5. On-Demand Apps ( daily utilities)

The number of users of applications that offer on-demand services has significantly expanded since the COVID-19 pandemic, particularly in those that facilitate online booking (for hotels, services, etc.), online shopping, food and grocery delivery, and other services.

By 2025, its on-demand apps income will total $335 million due to the numerous applications and rising popularity of on-demand services. (Initial source)

The CB insights analysis estimates that US smartphone users spend $57.6 billion annually on the market’s on-demand service apps.

Furthermore, it is anticipated that by 2025, expenditure on on-demand app marketplaces in Europe will total $1.8 trillion.

Additionally, the market for on-demand apps opens up a lot of new business prospects for budding entrepreneurs and supports their growth globally  in the next few years.

6. Gaming Apps

We all like to play mobile games to lift our spirits during downtime, whether it’s the widely known Candy Crush, card games, war games (PUBG, Fortnight, etc.), or any other games. In relation to that, there is a sizable, devoted user base for the gaming industry worldwide.

The income generated by the mobile gaming sector in 2021 was estimated to be $180.3 billion, an increase of 1.4% or more over the previous year. Every year, more people enter the gaming market.

3 billion new players joined the mobile gaming app user base in 2021, representing an increase of 5.3%+ over the previous years, 55% among them were from the Asia-Pacific region.

  • Only games accounted for 21% of downloaded Android applications and 25% of downloaded iOS apps globally.
  • 43% of mobile app users exclusively use their smartphones for gaming.
  • Android users make up 78% of game players.
  • 58% of users of game apps (57.9%) said they like to play puzzle games.
  • PUBG quickly rose to the top of the global app market for all mobile games.

Gamers’ Age & Gender:

  • Most female gamers spend more money on in-game purchases.
  • 45 to 55 year olds make up 53% of gamers.
  • Men make up 37% of mobile gamers.
  • Young people make about 8% of mobile gamers.

According to the Ad Colony poll, 50% of gamers are young people in their twenties and thirties. They later referred to them as devoted players.

Future Insights of Mobile App Development 

Everyone wants a piece of the action in the mobile app development industry. Its ten-year exponential growth proves its profitability.

But will it still be a successful company in the future? What the future of creating mobile applications holds? Find out by reading on.

Currently, there are 2.8 million Android apps and 2.1 million iOS apps. More than 70% of people on the planet will use mobile devices by the end of 2025. This implies that there will be a huge number of mobile devices and apps available for download.

Mobile apps are all around us, and the majority of users have an average of 35 installed. However, many of them are discarded after the first use due to poor design, performance issues, or insufficient productivity.

But the field of mobile app development is growing. Developers are building solutions to assist new businesses in building websites, mobile apps, IoT applications, on-demand services, and much more.

This blog will discuss the importance of creating mobile applications and e-commerce websites for businesses, as well as what future business owners might anticipate.

These forthcoming trends are ones that everyone should be aware of:

1. 5G Lays The Foundation

Even though interest in fifth-generation wireless technology (5G) has been developing for more than ten years, the majority of providers won’t start offering 5G services until 2021.

5G places a strong emphasis on speed. It can function at speeds up to 100 times faster than the majority of current networks, making it 100 times faster than current 4G technology.

This is crucial because it enables users to connect not just with their phones but also with wearables, devices, and machines, from individual users to enterprise networks.

Information is delivered in milliseconds due to its noticeably higher speed, reducing latency and improving user experience.

2. New Beacon Technology

Beacons are tiny devices that produce Bluetooth Low Energy (BLE) signals. Businesses can connect via specialised smartphone applications thanks to a new emerging technology in web and app development.

The implementation of the technology has considerable potential benefits for a number of businesses, including museums, hospitality, healthcare institutions, and others.

Beacon technology collects time and location information from customers for in-depth study, helps customers make better purchases by creating personalized offers for them, makes payment processing simple, and offers several other advantages.

3. Cloud Services

Several multimillion dollar companies, including Netflix, already use cloud technology.

The advantages of cloud computing have been acknowledged by the entire globe, and businesses are waking up to take use of them. Reduced hosting costs, increased loading capacity, faster corporate processes, and other similar processes are some advantages of cloud computing.

Additionally, cloud technology solves a number of security issues, and with its help, the creation of mobile apps has become moral, sincere, and timely. Solid apps are produced via cloud computing.

4. Wearables Can Perform Additional Functions

Wearables include things like watches, headphones, other smart devices, and particular types of apparel. Wearables are capable of a wide range of functions, such as voice activation for phone calls and daily step tracking.

Worldwide, there are about a billion networked wearable devices in use. The market for wearable technology was estimated to be worth $116 billion in 2021, with significant growth still to come. By 2026, it is anticipated to reach $226 billion.

Wearables primarily consist of consumer electronics. However, there is growing interest in using them for purposes other than straightforward step tracking, particularly in the healthcare industry. Future wearables may also include smart app capabilities tied to security.

5. Artificial Intelligence (AI) Will Be Here To Stay

The idea of artificial intelligence (AI) in mobile app development is not new. AI and machine learning are complicated, though. As a result, app functionality will increase.

For instance, algorithms can use cutting-edge machine learning to study previous student behaviour and then gather data to predict what will happen next.

Future app development may integrate AI in two areas: facial and speech recognition biometrics indicators that could improve safety features.

6. Edge Computing

Big data and the cloud offer advantages to businesses. Although the former has been lauded as one of the greatest advantages of the internet, it is rapidly becoming outdated. Since the cloud is so highly centralized, latency becomes a significant issue for the technologies that 5G offers. Edge computing, however, is one of the greatest methods to deliver on those promises.

The cloud has evolved into edge computing. By processing some of your computational needs locally or on the closest station—the “edge” of the cloud—it will pull the cloud physically closer to the user. What happens to the cloud after that? It just enters your device and stays there. When edge computing is extensively used, your device joins the cloud, which alleviates some latency problems. This means that the IoT, driverless vehicles, and the wild new wireless future of 5G will all be getting cues from edge-powered gadgets.

The future importance of edge is also predicted by B2B mobile app trends to increase. In fact, as a result of the need for improved data transmission and the adoption of 5G technologies after the COVID-19 outbreak, location-based services really grew to dominate the mobile edge computing industry in 2024.

7. Progressive Web Apps and “Instant” Apps

PWAs are an amalgam of websites and apps. Since they are merely web pages with app functionality, these apps have the best advantage of being easier to design than regular apps. However, because you can store them on your home screen, they have more uses than just being web pages. For instance, every time a user interacts with an app before utilizing it, 20% of potential users are lost. Because a PWA may be used right away once the user views it, it avoids this issue.

PWAs, considered to be the future of application development, offer advantages over native applications that balance out their drawbacks. PWAs have fewer Internet dependencies, need less loading time, and take up less space, among other advantages. PWAs are also very versatile, accessible, and automatically updated.

Given the dramatic increase in online shopping activity, the coronavirus outbreak highlights the significance of PWAs, particularly in the ecommerce industry. Many B2B and B2C organization’s have seen a boost in engagement, conversion rate, sales, and revenue since designing and releasing their PWA platforms. One of them, AliExpress, has seen a 104% increase in conversion rates across all browsers. While 60% of PWA visitors removed the native app to free up space, 50% of Flipkart’s new customers were attracted through PWA.

8. Bots

Although chatbots are still in their infancy today, their adoption and deployment will grow more widespread by 2020 and beyond. For instance, forecasts state that by 2025, the chatbot market will be worth $1.25 billion. Business Insider estimates that by 2024, global consumer retail spending through chatbots—including standalone chatbot apps and chatbot integration in messaging services—will total $142 billion.

According to a research of customers, approximately 40% of internet users worldwide actually prefer dealing with chatbots to virtual agents.

Chatbots will become more efficient as ML, AI, and natural language processing (NLP) advances. Utilizing methods like sentiment analysis, facial and voice recognition, and semantic search, communication with them will become more natural.

The IoT ecosystem, which is expanding quickly, will include these bots as well. In actuality, mobile programs like Apple’s Siri and Microsoft’s Cortana are chatbots whose user interface is the user’s voice. Chatbots would then develop into a central “smart hub” for IoT-enabled devices and apps.

Chatbots are viewed as useful helpers in helping triage and patient assessment during the COVID-19 epidemic. A complete AI-powered symptom checker that patients may access online has been introduced by Sutter Health, a healthcare system with headquarters in Sacramento. Despite not being able to diagnose, this online symptom checker performs a good enough job of obtaining data from patients using chatbots.

Mobile App Usage and Growth Statistics for 2024 and Beyond

Mobile App Usage and Growth Statistics for 2023 and Beyond
Mobile App Usage and Growth Statistics for 2023 and Beyond

Do you possess a phone? ” Although this question is a joke, despite its comedy, it ought to become the guideline for all future mobile app developers. Consumers will find desktops increasingly unnecessary, particularly in shopping, and a mobile-centric ecosystem will rule the roost. Leading the push will be emerging technologies like 5G, edge, and wearables. When using these cutting-edge tools, developers should be cautious.

Our app trends research anticipates speedier and more efficient app creation than before as new technologies become accessible or grow more advanced. Whether you are looking at iOS or Android app trends, this is true.

As shown by our machine learning statistics, there will be a growing reliance on AI and ML, which will cause growth to proceed exponentially more quickly than in previous generations. Personal smart hubs and mobile commerce will also open up new vistas for development methodologies and disciplines.

In order to do that, this article—while undoubtedly not a road map—might act as the first of many handwriting on the wall. Apps that can keep up are necessary in a mobile era. And maintaining development requires an organized, agile workforce. You could only require our guidance on project management tools to reduce and streamline the time it takes to develop mobile applications.


Every piece of data we studied reveals that, despite the fact that mobile usage and penetration are at an all-time high, the trend is still rising. Mobile App Usage and Growth Statistics for 2024 and Beyond. This is excellent news for everyone who has or plans to develop a mobile application. However, you cannot just create and administer an app without keeping up with the most recent findings and fashions.

In order to better understand the mobile app market from a download and usage viewpoint, utilise this guide as a reference.

If you’re prepared to create an app in 2024, get in touch with Colour Moon and get started. Without writing a single line of code, you can easily create an iOS and Android app using our user-friendly platform.


What is the most popular app in 2024?

The number of apps available in the Apple App Store and Google Play Store is increasing, but the top players in the mobile app industry continue to rule. In particular, Facebook, along with its allies WhatsApp and Instagram, has a sizable following globally.
However, TikTok’s phenomenal growth makes it the most widely used app in 2024 by a wide margin. For instance, TikTok clearly dominates the present app scene as seen by its 175 million downloads in Q1 of 2024 alone.

How many apps do people really use?

There is an app for everything these days, but the typical user only utilises nine mobile apps daily. Even though the average millennial has 67 apps installed on their cellphones, we typically use 25 to 30 apps per month.
Most individuals switch between a few of these apps each day, with the most popular categories being gaming, education, and health. Nevertheless, we frequently download apps that we seldom ever use, and it all relies on the preferences of the user.

How often are apps used?

Between 2010 and 2019, almost 25% of downloaded apps were only utilized once. Since then, however, despite improved operating systems and developments in touchscreen technologies, the problem hasn’t significantly improved.
In 2019, the global app retention rate after 10 sessions was 32%. We use social networking and messaging apps the most, but certain apps are undoubtedly more popular than others. The newest app usage data indicate that we have over three million apps available, but another possible explanation is that we have too many options.

Posted By Subramanyam

B. Subramanyam is a Founder and CEO at Colourmoon Technologies. Subramanyam possesses vast expertise in team management, business strategy formulation, and entrepreneurship. He is a dynamic leader and pioneer in the tech sector. He loves to share his knowledge about all the topics of website Development app development, online marketing, and changing Digital trends.

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