Mobile apps are software applications that run on mobile devices such as smartphones and tablets. These apps are typically accessible through app stores. The mobile operating system owners operate the stores. The app stores have become a huge source of revenue. There is an overwhelming no. of people browsing the internet through their mobile devices. The importance of mobile apps for businesses can be gauged from the fact that 87% of mobile users spend their time on apps rather than their web browser. People use apps for everything right from shopping for their favorite brands in placing meal orders.
A business too needs an app to promote the product or service on mobile devices. Mobile app design is essential due to the fact that most of your potential consumers like to use apps to browse and purchase products or services.
Here Are Top Trends for Mobile App Design
Design For Bigger Screens
The new generation of oversized smartphones and tablets come in bigger screens as people want to use more visual content on mobile devices. This is the reason that the tablet market is expected to grow by 36% until 2018 as compared to a growth of just 4% for smaller smartphones.
But mobile app design for larger screens has its own challenges. Some changes have to be made in UI/UX and navigation. Moreover, only less than a fourth of the screen area is in the range of the comfortable reach of users thumb.
Simplified User Interface
The app designers have the inclination towards creating the simplified user interface. They understand that the interface should be simple and clear for better functionality. Most of the UI designs are flat designs to suit digital screens. Make sure that you keep your user interface simple to create user-friendly mobile app designs. Simplicity is, in fact, a common characteristic of all graphic designs such as a logo design.
Swiping Is The Main Gesture
Another mobile app design trend to be watched in 2018 is further improvements in the swipe feature. The mobile phone screen already has swipe feature but there is a scope for the improvement. The buttons were too small to tap in the early years of the app designs. Now the buttons are large enough to swipe them easily. The designers may take inspiration from card-based feeds in Pinterest board and Twitter. They may combine the features of card layouts and universal swipe.
More Navigational Options
Easy and creative navigational buttons are the new app trend that the designers are picking fast in 2018. Clear navigation through apps is the key to successful app design. More navigational options such as vertical, modular and horizontal, hidden navigation and parallax scrolling.
The navigational button that appears on the screen for some time and disappears on prolonged inaction. Modular scrolling to scroll through rows of information. Infinite scrolling for mobile applications having a huge amount of data and content. Parallax scrolling for intuitive navigation
Dynamic Functional Animation
One of the most popular app design trends is creating dynamic and functional animation, which are eye-catching elements. These app designs are particularly useful for creating outstanding designs to draw attention and for improved user experience. So, the animation is no longer restricted to the games and has now entered the realm of mobile app designs.
Storytelling And Branding
Most of the businesses are recognizing that their mobile apps can play a key role in creating a meaningful and long-lasting relationship with customers. Keeping this in mind, they are creating mobile app designs that tell a brand story. Such designs are especially helpful in creating a loyalty program and to build a solid customer base. Illustration and graphics are being increasingly used to tell a brand story.
Typography is a key player in designing creative mobile apps and was overshadowed by other design elements such as color and navigation. Scalable typography is a key feature of the new startup mobile app designs. Recently, Apple created and launched a new typeface in San Francisco, which was created especially for its Apple watch apps. Besides being scalable, the typography will also have an impact on the appearance of the app interface and overall design. Most of the scalable typeface is bold and big with a lot of negative space.
Fresh Color Palettes
In colors, the new trends in mobile app designs will lay emphasis on using fresh colors. The new color scheme comes with light and dark backgrounds. When creating a mobile app design, make sure that you understand the clients business and brand message. All the design elements such as colors, fonts, images, symbols, text etc. should sync with the brand personality..
Mobile app designs that will dominate in the year include storytelling, designing for big screen, dynamical functional animation, scalable typography, and more navigational options. These trends will aim at giving a better user experience to target customers.